Marketing Manager

Kansas City, KS

Posted: 07/25/2019 Industry: Sales, Marketing and Advertising Job Number: EB-3813263314
Marketing Manager (KC Metro): 5-10+ years of solid B2B marketing and communications experience within the manufacturing/industrial/construction product space. Will design/develop traditional marketing strategy, maintain all web/social media strategy/design/content, and be responsible for cradle to grave trade show strategy/execution. Excellent growth opportunity with the ability to guide/lead others in addition to managing a marketing calendar and budget.
  • 5-10+ years of solid B2B marketing and communications experience within the manufacturing/industrial/construction product space.
  • Prior experience should include:
    • Knowledge of CRM software applications and experience utilizing CRM data for marketing purposes
    • Knowledge of social media channel strategies, tools and usage in a business to business setting.
    • Knowledge of SEO techniques and best practices in regard to online content
    • Knowledge of website design principles
  • The Marketing Manager is responsible for developing and managing a variety of marketing related strategies and tactics to advance the organization’ s growth strategy and create strong brand leadership.
  • Acts as a liaison between senior leadership, sales and technical team members, other internal personnel, customers and vendors to accomplish sales growth, through marketing related projects and initiatives.
  • Essential functions will focus on the following:
    • Designing and developing traditional marketing strategies (collateral, one sheeters, promotional materials, presentations, etc)
    • Cradle to grave trade show and conference management (logistics, organization, staffing, registration, travel, participation, etc)
    • Developing, maintaining all web strategy, design, and content. This includes the management of social media strategy to help drive leads and revenue
  • Ability to travel 10-15%
  • Ability to work autonomously with the ability to take initiative. This individual will work from the Kansas City location while reporting to the VP of Marketing & Strategy in their Atlanta location. The VP of Marketing & Strategy does travel to the KC office every couple of weeks, but this person will need to be able to work with minimal supervision
  • Candidate will be responsible for building out a Marketing team here in the KC office
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