Paid Media Manager

Kansas City - Overland Park, KS

Post Date: 06/13/2017 Job ID: EB-1048827082 Industry: Sales, Marketing and Advertising

Responsibilities
  • Making strategic recommendations for the implementation of paid media campaigns
  • Executing campaigns across Google AdWords (search, display, product listing ads, etc.) Bing Ads, Facebook, Twitter, Pinterest, LinkedIn, and selected display or affiliate marketing partners
  • Analyzing performance of paid media campaigns using native tools, ad servers and website analytics
  • Proficient use of website analytics platforms such as Google Analytics, Omniture SiteCatalyst or CoreMetrics
  • Evaluating and enhancing partnerships with paid media vendors
  • Educating clients and internal staff on paid media best practices and processes
  • Making recommendations to enhance processes, partnerships or communication
  • Working through account services, in addition to interacting directly with clients
  • Working across other channel teams (email, social, web, analytics, creative) to strengthen our client's campaigns overall

Qualifications
  • 2+ years paid media buying experience (across paid search, display and/or paid social)
  • Proficiency in Excel
  • Google AdWords Certified (AdWords Fundamentals and Search Advertising)
  • Proficiency working in Google Analytics
  • Experience developing reports and presentations using Excel, Word and PowerPoint

Preferred
  • Google Analytics Certified Individual
  • Completion of all Google AdWords exams (Display, Video, Shopping, Mobile)
  • Experience placing ads across all types of paid media (social media, trading desks, DSP's, network placement, publisher direct, native buying, etc.)
  • Basic knowledge of SEO best practices
  • Experience with eCommerce clients and placing ads using the Google Merchant Center (Google product listing ads)
  • Experience managing affiliate campaigns / partnerships
  • Applicants should have strong written and verbal communication skills, and the ability to think both mathematically and creatively

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